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Ogilvy on Advertising, by David Ogilvy
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A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
- Sales Rank: #346777 in Books
- Published on: 1983-10-29
- Released on: 1983-10-29
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 224 pages
From the Inside Flap
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.
About the Author
DAVID OGILVY is the founder of Ogilvy & Mather, one of the top ten advertising agencies in the world. Mr. Ogilvy lives at the Chateau de Touffou in Bonnes, France.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Detailed Memoir
By Stella Carrier
This kindlebook of Ogilvy on Advertising by David Ogilvy covers information such as the top of jobs in advertising and some of the people he hired into advertising. For instance, he recalls hiring a 40 year old copywriter who changed jobs eleven times. Creative directors, researchers, account executives, brand managers, directors, and copywriters are some of the jobs mentioned in his book. Ogilvy also mentioned about his job assignment where he advised Omega, a watch company in Switzerland, about their advertising (and of course much more is included in this kindlebook).
0 of 0 people found the following review helpful.
Learn from one of the Masters in Advertising
By Skip
Let's face it, Ogilvy made great headway for the advertising industry. I'd even go as far as saying that his advertising methods are among the best the world has ever seen.
If you're new to the business, interested in the business, or even an old ad dog running out of tricks, you need to own this book. The best part about this book has got to be the visual references of some of the most successful ad campaigns since the dawn of advertising. If you don't take away some new ideas, you need to read it again.
Some of the techniques might be slightly outdated, but you shouldn't rely too heavily on one book for inspiration and information anyway. Also check out
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series)
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising (Hardcover)
Tested Advertising Methods (Prentice Hall Business Classics)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Those will get you started.
1 of 1 people found the following review helpful.
Worth reading
By LindaS
So my boss recomended me to read this book, and told me everyone that works in the advertising business should know about mr. Ogilvy. And he is right, everybody should know who this man is, and I can see why he was so successful in his time. The core content in this book probably still applies, but this book was written in 1985, and I think we can all agree that the advertising business has evolved rapidly during this period. I would recomend all to read this just to know the history of this intelligent man, and I would recomend everybody to read this book if you are looking for an equally good book, with more updated information: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads.
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